TyckTok 🎤

Six out of ten young people in Sweden are interested in politics. But only one in five feels they can make a difference. Much of their civic engagement happens in comment sections online, but those conversations rarely reach beyond the feed.

Together with the Swedish Agency for Youth and Civil Society (MUCF), we created TyckTok – a TikTok channel and interactive series that encourages young people to share their opinions on democracy, society and the future, through polls, discussions and open questions hosted by creators and public profiles. The most engaging comments are brought into the public space and displayed on digital screens across Sweden, giving young people’s voices the space they deserve. Make your voice count! 

Launched as part of the 2026 Swedish School Election, the campaign aims to strengthen young people’s participation in democracy by meeting them where they already are. The campaign runs on TikTok, digital OOH and print throughout the summer and autumn!