It's not too late 3.0

Bris offers free, anonymous support to children affected by gang crime. Based on a true story, It’s Not Too Late became a TikTok multi-account drama told in the formats and language of its audience.
The story spread across their digital world, extended offline to public spaces where youth hangs out, and reached every school in Sweden with guides for teachers to discuss the series in the classroom. The message: it’s never too late to change your own — or a loved one’s — story.

The results showed +160% contacts to Bris regarding gang crime during the campaign - a game changing number - and 52+ Million video views on TikTok, the most engaged audience? 13-17 year olds. 
The campaign has been awarded globally for it's creativity and effectiveness during 2025 and 2026.