Plastispice™

There’s a secret ingredient in your smoothie, your home-cooked meal — even your dog’s food. Introducing Plastispice™ — the plastic you never ordered, but big businesses keep serving. It's in your body, your community, and the planet. It's being forced down our throats with no regulations from our governments.

As world leaders are negotiating the Global Plastics Treaty, Greenpeace are fighting for real change, with the goal to get the treaty it as strong as possible. The PlastiSpice campaign highlights one of our times biggest questions - plastic in our food. Through a set of films, social posts and outdoor ads the message spread all over the Nordics, localised across 4 markets.

Physical products were also created (plastic free ofcourse) and given to influencers within the health and food sector - to create videos of how adding plastic in your food is insanity - yet, this is what we agree to every day.

The campaign drove to a petition site to encourage people to sign for a strong global plastic treaty, and show how you can be part of the solution.